ARC 234: Integrated Visual Design

Credits 3

In this visual communication course, students synthesize manual and digital skills to produce comprehensive visual representations of architectural projects. The course emphasizes the development of a personal visual style and the ability to tailor presentations to diverse audiences. Students will undertake complex projects that require the integration of various visualization methods to effectively communicate design intent. Key topics include development of a cohesive visual narrative, customization of visual styles for different audiences, advanced techniques in both manual and digital media, portfolio development and presentation skills, critique and refinement of visual communication strategies, and storyboarding in poster design.