College of Business Vision, Mission, and Values

College of Business Vision

We aspire to become a leader in business education and research in the Kingdom of Saudi Arabia and the MENA region.

College of Business Mission

COB develops business leaders through quality education and research and fosters partnerships with local and international stakeholders.

In this context, quality education means:

  1. providing students with the necessary knowledge and skills to succeed in a highly competitive global marketplace. 
  2. pushing the frontiers of business knowledge, creating new opportunities, and promoting economic growth and business sustainability. 
  3. educating the next generation of business leaders and pioneers that dream big, take risk, and shape the future of the ever-changing business landscape. 
  4. connecting with the Kingdom’s ongoing economic changes and promoting entrepreneurship and innovation.

College of Business Values

  • Quality: We are committed to excellence in and passionate about high-quality teaching and research, which we continually strive to improve.
  • Integrity: We hold ourselves to the highest ethical standards, value personal integrity and transparency, and take responsibility for our actions.
  • Diversity: We take pride in promoting inclusiveness and diversity, which is reflected in the diverse background of our faculty, committed to training the next generation of business and community leaders regardless of their background, gender, economic status, and national origin. 
  • Collegiality: We are committed to faculty governance and a collegial system in which proposed new policies are institutionalized and principle-based, guided by our vision, and consistent with our strategic objectives. 
  • Engagement: Our focus is to build and maintain a strong relationship with our stakeholders, including alumni, businesses, and professional communities, and to provide guidance and thought leadership on business issues that the stakeholders value.