Chair: Dr. Welf Weiger, Ph.D.
Ph: +966 11 215 8915
Web address: http://cob.alfaisal.edu/programs/marketing
General Department Information
The marketing major provides students with an analytical and comprehensive understanding of marketing. Students will be able to generate, analyze, interpret, and present marketing information that firms, and other organizations need to satisfy and keep customers through the development of innovative products and services, which build brand equity and provide an excellent return on investment. Graduating students will be able to use a wide range of practical and up-to-date marketing tools and techniques. They will be able to utilize information, and knowledge to support innovation in a wide range of organizations including business, non-profit organizations, and government entities.
This course requires students to complete a four month placement as an internee in various local and international organizations across various sectors and industries in KSA. This is an important part of the BBA degree requirements which bridges the gap between theory and practice. Students will get a chance to get hands-on experience in a variety of areas related to Marketing including generating, analyzing, interpreting, and presenting marketing information using marketing research and innovative marketing tools related to consumer behavior, e-marketing, services marketing integrated marketing communications and marketing strategies.