Audience Analysis is a course that focuses on developing students’ abilities to understand the needs and perspectives of a wide variety of potential audiences. Companies are increasingly utilizing ethnographic methods as a cutting-edge way to collect information about user experience. The course introduces students to ethnographic methods as applied to business and industry. Students will develop tools necessary to collect, analyze, and interpret user data in a way that empowers companies to deliver better products and experiences to their target audiences.
ENG 401: Audience and Market Analysis: Writing UX Research
Class Program